During this step, we do a lot of sketches and explorations until we establish a solution that reflects the briefing purpose. After reaching the final design, we start working on the visual identity or illustration content where we apply color, typefont, background images or graphic elements to define the positioning, sensations, mood and attitude that we want to show and connect with the target audience.
To better understand the flexibility of a brand or illustration content, we apply the solution in printed and digital media, different dimensions and/or contexts. What we call “the mockups”, for example: a business card, a cover book or an email signature. It depends on what was outlined in the briefing. As a result, we scheduled a meeting to present one final solution.