Pura Raza
Sandals Brand
Services
Branding
It’s always a great feeling when clients come back for new projects, and this was the second branding project that António Tavares approached us for.
Pura Raza is a brand of flat sandals of pure leather, made in Spain. The brand focuses on women who enjoy walking close to the ground and feel nature itself.
Idea
To give this brand a fresh and sunny new identity, our idea was to create a lettering logo (without a symbol) which could translate the summer vibes and tropical colors. Its drawing highlights the word “raza” with a fluid and custom style, reflecting the “light walk” feeling.
The brand’s visual universe was created with floral elements and a warm palette that bring printed and digital graphic pieces to life.
