
Malagueta
Bags and Accessories
Services
Branding | Social Media Content | Product Photography
Malagueta is a handmade accessories brand, born in Portugal. This small business run by Carla is her extention of art. There’s no piece like the other, each unique product is made with fabric and leather details. Back in 2016, we were invited to create its name and brand identity.








Idea
Creating a new name can be challenging, but when we find what could be the point of difference, it becomes easier. The brand founder was born in Africa, and even though she spent most of her lifespan in Portugal, her origin has a lot of influence in her life and work. When she first started her pieces were only handbags, “mala” in portuguese. Therefore Malagueta (chili pepper in english) – was the happy fit for her hobby that became a business.
To empathize the little play of the words, the brand identity has an apostrophe which is the brand reduction, to a symbol.
Finally the color palette gathers warm colors inspired by the fruit and the raw materials.








