The process we used for this project was quite different, since we couldn’t communicate with the client. So we collected and researched activity books and consulted a big reference of UK magazines for kids.
The goal was settled: create an illustration style for children, which would create doubt, challenge and fun.
In this way, the concept “CreAATures” was born, a series of shapes that are in “limbo” between beings, objects or buildings. An unsetting feeling “of not knowing what it is or is not”, gives freedom to each observer/creator to decide what each shape represents.