Dulis Eco Line
Kids Shoe
Services
Illustration| Digital Campaign | Animation | Social Media Content
Dulis had quite a year trying to establish itself as sustainable brand of shoes, designed and crafted for the little ones, while retaining its edgy 90’s inspiration.
On Spring of 2021, Guilherme, brand manager, approached Bavaroise to build digital campaign called “Choose well make it last” using illustration to show consumers the focus on new sustainability goals and initiatives like launching this new limited ECO LINE. Crafted from a variety of leftovers and with a new design using more planet-friendly materials, as part of an effort to highlight their dedication to circularity.
Idea
Inspired by the 90’s, we’ve developed a brand illustration style to capture the soul of their culture and vision. Bavaroise created a “gang” of young animals playing in a tree house as the main concept for the campaign and brought them to life through animation.
Dulis needed content that could communicate the benefits of the new products in a fun way, and most importantly, related with what the brand stands for. The challenge for Bavaroise was to create an illustration style that captured the Dulis essence at the same time it tells a little story (through “swipe content” and unique images) of each character.
