Dulis Catalog
Kids Shoes
Services
Editorial Design
Born and crafted in beautiful Portugal, Dulis is forever young at heart. Making pretty neat shoes for the little ones since 1981 that feel like walking on sunshine.
Inspired by the photoshoot made at a vintage store, we were asked to design the printed catalog for the 21/22 Fall & Winter Collection.
Idea
“Sirs of tomorrow” collection was a tribute and a celebration. Dulis is a family-run company that started 30 years ago by the founders Dulcineia and Luís, and is now managed by their son Guilherme. Since the catalog is a showcase of products and a lookbook featuring kids “pretending to be adults” in a cool vintage store, we discussed with Guilherme to translate the same feeling on a piece inspired by scrapbooks and collage.
To have a more dynamic editorial catalog we made folded pages with different sizes, marble patterns and a lot of scribbles. Just as the brand has been passed down from generation to generation, the cover was inspired by the old typical notebooks from school, and for the final touches we put a sticker on front with the title and all pages were sewn.
A new family of icons, with the same language as the cute logo symbol of the brand, was drawn to point out the different products.
