![](https://bavaroisedesign.com/wp-content/uploads/2021/05/pura_raza_BAVA-09.jpg)
Pura Raza
Sandals Brand
Services
Branding
It’s always a great feeling when clients come back for new projects, and this was the second branding project that António Tavares approached us for.
Pura Raza is a brand of flat sandals of pure leather, made in Spain. The brand focuses on women who enjoy walking close to the ground and feel nature itself.
![](https://bavaroisedesign.com/wp-content/uploads/2021/05/pura_raza_BAVA-05.jpg)
![](https://bavaroisedesign.com/wp-content/uploads/2021/05/pura_raza_BAVA-02.jpg)
![banner](https://bavaroisedesign.com/wp-content/uploads/2021/05/pura_raza_BAVA-01.jpg)
![](https://bavaroisedesign.com/wp-content/uploads/2021/05/pura_raza_BAVA-15.jpg)
![](https://bavaroisedesign.com/wp-content/uploads/2021/05/pura_raza_BAVA-14.jpg)
![](https://bavaroisedesign.com/wp-content/uploads/2021/05/pura_raza_BAVA-13.jpg)
![](https://bavaroisedesign.com/wp-content/uploads/2021/05/pura_raza_BAVA-12.jpg)
![](https://bavaroisedesign.com/wp-content/uploads/2021/07/pura_raza_BAVA-08.jpg)
![BAVAROISE_DESIGN_PURARAZA_BRANDING_6](https://bavaroisedesign.com/wp-content/uploads/2021/07/pura_raza_BAVA-10.jpg)
![BAVAROISE_DESIGN_PURARAZA_BRANDING_SANDAL_2 sandals](https://bavaroisedesign.com/wp-content/uploads/2021/07/Pura-Raza-branding-sandal-tag-1.jpg)
Idea
To give this brand a fresh and sunny new identity, our idea was to create a lettering logo (without a symbol) which could translate the summer vibes and tropical colors. Its drawing highlights the word “raza” with a fluid and custom style, reflecting the “light walk” feeling.
The brand’s visual universe was created with floral elements and a warm palette that bring printed and digital graphic pieces to life.
![BAVAROISE_DESIGN_PURARAZA_BRANDING_SHOE Pura Raza branding](https://bavaroisedesign.com/wp-content/uploads/2021/07/Pura-Raza-branding-shoe-tag.jpg)
![](https://bavaroisedesign.com/wp-content/uploads/2021/07/pura_raza_BAVA-14.jpg)
![](https://bavaroisedesign.com/wp-content/uploads/2021/07/pura_raza_BAVA-13.jpg)
![banner](https://bavaroisedesign.com/wp-content/uploads/2021/05/pura_raza_BAVA-08.jpg)