Happy Gang Packaging

Desbloqueadores de Conversas

Happy Gang

Services

Packaging | illustration | Type design

Bavaroise was invited to participate in an extraordinary project known as the Happy Gang. This vibrant brand promotes engaging conversations between parents and children and encourages quality family time through a series of distinct and colorful illustrated card games.

The challenge presented to us was to create the packaging for four decks and design the card layout for a product named “Desbloqueadores de Conversas” (“Conversation Starters). Each deck consists of 50 cards featuring questions related to friendship, nostalgia, and random challenges to foster curiosity, critical thinking, and freedom of expression. Users can explore multiple answers, share their thoughts, discover more about each other, and enjoy moments of laughter with family or friends.

Maria and André sought a unique and customized typographic solution for each deck while maintaining a consistent layout structure to tie them together as a cohesive family visually. The goal was to appeal to different age ranges and distinguish these decks from the previously fully illustrated cards designed for a younger audience.

Happy Gang Covers
Happy Gang Packaging
Happy Gang Sketch

Idea

The challenge for these four decks was to make the packaging self-explanatory, addressing a concern the client had encountered with some of their previous products. To address this, we proposed including two or three examples of questions on each cover, accompanied by a description at the bottom, ensuring a uniform approach across all packages to bring consistency to the products.

For each card, we adapted the package cover to the front, while on the back, we created four different patterns corresponding to the themes. Achieving the perfect combination for each side of the packaging proved to be the most challenging aspect, as we needed to ensure distinctiveness when the decks were placed side by side.

Happy Gang Packaging

Working with Bavaroise was a fantastic experience and a pleasant surprise. They are creative, have excellent technical knowledge in packaging, and are super consumer-oriented! The hardest thing, since they are twins, is to know which one is Maria Carlos and which one is Maria Miguel.

André Roque

Co-Founder, Happy Gang

Conversas a dois package design - cards to play Happy Gang for couples and close friends
Conversas a dois package design - cards to play Happy Gang for couples and close friends
Conversas a dois package design - cards to play Happy Gang for couples and close friends
Conversas Improváveis package design - cards to play Happy Gang
ilustration in doodle style
Conversas Improváveis package design - cards to play Happy Gang
Conversas Improváveis package design - cards to play Happy Gang
Conversas Improváveis package design - cards to play Happy Gang
Conta-me a tua História - cards to play Happy Gang
Conta-me a tua História - cards to play Happy Gang
Conversas Improváveis package design - cards to play Happy Gang
cards to play for kids and family
Cards play displayed
illustration
package design Happy Gang
Illustration happy family- meatball palte
package design Happy Gang
Cards to play. -game
deck of cards do play -Desbloqueadores de Conversa
deck of cards do play -Desbloqueadores de Conversa
Cards play displayed
Happy gang Desbloqueadores de Conversa - game for kids and family. Cards to play
BRS Shipbrokers Branding

BRS Shipbrokers

Since 1856

Services

Branding | Webdesign | Motion